Tag Archives: business

Best three New Business Books, Part 3

Posted on July 13, 2013 by Infotrova

I must admit one of my favorite books that just makes so much common sense is Robert Sutton’s The No Asshole Rule. Even if you don’t agree with the choice of vocabulary, the book is exceedingly well researched, and is … Continue reading →

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Best three New Business Books, Part 1

Posted on May 3, 2013 by Infotrova

I heard Erika Napoletano speak recently. She was warm, engaging, and very, very funny (even a bit vulgar, but that didn’t bother me). So I really wasn’t very sure about what her book would be like. “The Power of Un-Popular” … Continue reading →

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Best three Old School Business Books, Part 3

Posted on May 3, 2013 by Infotrova

This one is completely out of print, methinks. Time to visit your local used book store! Before Big Data and social media was direct marketing and relationship building through multiple channels. Same theory, different media. With literally hundreds of case … Continue reading →

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Best three Old School Business Books. Part 2

Posted on May 3, 2013 by Infotrova

If we are talking old school, I’m going back in time for this one. Ogilvy on Advertising was mandatory reading when I worked at Ogilvy and Mather in the late 80s, and it is still the best intro to the … Continue reading →

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