Look out Google: Disconnect says its no-track search tool is taking off

Would love to hear from anyone who has tried this yet…


Disconnect, a startup co-founded by a former Google(s goog) engineer, is fast becoming a darling of privacy advocates — and a potential headache for marketers and search engines. This week, the firm launched a free service that thwarts Google, Bing(s msft) and the rest of them from logging what you search and, says the company, demand is brisk.

Disconnect says that, two days in, it has received 250,000 queries and that it had “the most successful first day ever for a standalone search product.” It’s still early, of course, but the initial reception for Disconnect Search suggests pent-up demand for easy-to-use privacy products — and a possible long-term threat to Google and the online ad economy.

Search without leaving a trace

Disconnect, which started in 2010 as a widget to block Facebook(s fb) tracking, already offers an easy way to see and prevent online ad and research firms from siphoning your…

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