I read Roger’s Diffusion of Innovation when I was finishing my MEd and it was amazing. Written in plain language, Rogers explains the five adopter categories when a new product is launched … but way back in 1962. Gladwell’s The Tipping Point couldn’t have been written without this baby (and Gladwell does source him, reluctantly). This classic of innovation theory is a really good read.
Patricia Presti, MISt, MEd
Infotrova Research Services Canada
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